Despite the increased importance of eCommerce for retail sales, most sales are still locked in brick and mortar for traditional retailers. Purely eCommerce players like Amazon, on the other hand, have been making moves to offer same day delivery, in order to gain more ecommerce business. As a result, new standards for same day delivery are set as everyone tries to keep up with the fulfillment leaders.

There are many challenges entailed in offering a same day service, including how costly it is to manage. Many companies, from giant brands to small retailers, are turning to online platforms that also offer a same day service to increase delivery speed. However, this doesn’t provide an answer to high same day operational expenses. Businesses need to look for further solutions in order to offer same day shipping services, and make it profitable.